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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Connect with Shep on LinkedIn. The concept of simplicity is financially powerful.

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

This week, we feature an article by Tarek Kamil, CEO and Founder of Cerkl, an internal communication software that helps teams connect. The reality is that the connection (or lack thereof) between employee engagement and customer experience can seriously impact business performance.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. LOLA, a direct-to-consumer personal care brand, built their business on a single organic tampon, and have grown their selection based directly on input from their audience.

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Power Countless Customer Experiences with inContact

NICE inContact

Our customer, Hoveround Corporation , a leading provider of power chairs, electric scooters and other mobility solutions, chose inContact for its inbound contact center solution in 2009. Join us for a webinar with 1to1 Media today at 2pm ET/11am PT to find out how Hoveround achieved their customer experience goals.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

But in many ways, these trends are priceless because they deeply motivate consumers into action. Author and motivational speaker Simon Sinek took the business world by storm with his 2009 book, Start With Why. Consumers subconsciously want a company that believes in what they believe in. Why is storytelling important?

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The Importance of Communication to the Omnichannel Experience

CX Journey

Today’s savvy consumers have a variety of options when it comes to engaging with your brand. Acquire New Customers by increasing exposure to your brand and engaging customers on any channel or device they are using, as 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.