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I never had heard of Amazon until around the time I graduated college, and I became a customer in 2009 when I was living in Brooklyn, NY. Amazon’s customer experience mindset, coupled with its focus on constant innovation, and lack of fear of being misunderstood for long periods of time makes them powerful.
During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. This will create a positive, kind, empathic brand image in front of your customers.
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