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And the Customers Tweeted Happily Ever After

Storyminers

At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft. Posted in July 2009, it got over 24,000 hits in the first 24 hours and to date, has been watched more than 6 million times.

Retail 264
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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. These trends are expected to continue (for example, the need for digital self-serving and customer support channels) and retailers that adapt to these new preferences will be positioned to lead the market.

Retail 195
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. It’s just not easy to catch the right trend wave.

Trends 170
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Customer Survey Statistics: Everything You Need to Know

InMoment XI

(Source: Peppers & Rogers Group, Customer Experience Maturity Monitor, 2009) An improved customer experience directly affects the bottom line. For a $10 billion company, a modest shift in customer experience can result in $116 million reduction in churn and $103 million from word of mouth marketing.

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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 123
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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

Don’t Confuse Customer Service With Customer Experience (2009). LEGO’s Building Block For Good Experiences (2009). Net Promoter Score and Market Share For 60 Tech Vendors (2012). Five Questions That Drive Customer Journey Thinking. Free eBook: People-Centric Experience Design.