Remove 2009 Remove Sales Remove Social Media
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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

Retail 264
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A Complete Guide to Omnichannel Customer Service

Comm100

They now want to reach out to brands on a variety of channels depending on what suits them in that moment – whether that’s live chat, email, social media or even SMS. Social media: Customers often seek support through social media platforms like Twitter, Facebook, Instagram, WhatsApp, and more.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

Whether it’s with live chat, SMS, social media, or email, customers can reach out and receive the same great experience. . Social media . Social media is a growing part of how customers interact with businesses. 45% of customers say that they share bad customer service experiences via social media. .

Tools 238
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

I like his idea because the relationships a brand builds with its customers have become vitally important in today’s world of social media. The campaign ran from 2006 to 2009 and was a hilarious success, positively impacting the Mac’s image. SOURCE: Apple. Consistency is vital to growing a strong equity.

Brands 240
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. If you aren’t, whatever you try to hide will eventually be uncovered and then made public on social media, probably with an accusation of unethical behaviour. Be transparent, in your operations, your actions and your plans.

Strategy 189
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Customer experience trends engraved in social media channels

Service Untitled

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.