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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109
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Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

C3Centricity

In the case of the 2010 recall, due to accelerator pedal issues, Toyota swiftly communicated with affected customers, provided fixes, and introduced enhanced safety measures. This transparent and rapid response helped mitigate the impact on their brand reputation. Customers expect you to put things right.

Feedback 296
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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52
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Better brand, better world: Alpha Foods CMO Kierstin De West on the opportunity in helping people become more conscious consumers

Maru Group

Brands can play a key role in helping consumers make sustainable choices. Better brand, better world” has been her “north star” for many years. Consumers consistently state high concern, but generally fail to translate that into brand choices. People say, ‘Help me be a conscious consumer. Help me do that.’”

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Why Financial Brands Should put Conversational CX at the Heart of Their Customer Engagement Strategy

Conversocial

Since the mid 1990s the total number of brick and mortar branches in the UK has fallen by 28% and it’s a similar story in the US, with 12,000 closing between 2010 - 2019. 50% of consumers have increased their use of digital banking facilities during the pandemic, with a reported rise of 200% of some banking apps.

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5 Essential Features for Customer Service Success

Kayako

83% of consumers expressed a need for some help on their online shopping journey. Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Humans are social creatures by nature.