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Communication — Essential to Creating and Sustaining a Customer-Centric Culture 

ijgolding

The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010. In 2010, two of my amazing colleagues came up with a communication campaign that we ended up calling ‘Feet in the Street’. The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010.

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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

Entering and winning nationally recognised awards, has been a core part of my customer experience strategic planning since 2010. I first experienced the effect of ‘getting recognition and building authority in 2010’. By 2010, over 10,000 issues had been raised, with approximately 70% coming from front line Contact Centre staff.

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What culture do you envision for your organisation? Agility and Collaborative Culture is not enough.

CX Centric

Speaking to many business leaders especially in my part of the world, I am always keen to find out the overall culture that they set out to create. The first project I took over in 2010 was over 1 year late, and still hadn’t been delivered. The second culture that many leaders mention today is a ‘collaborative culture’.

Culture 105
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Five Steps to Create Your CX Strategy: Step 1

InMoment XI

The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 – Competency, Credibility and Culture. In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The 5 steps to building a customer experience strategy.

Strategy 150
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Five Steps to Create Your CX Strategy: Step 2

InMoment XI

The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 –Competency, Credibility and Culture. In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The 5 steps. View Article

Strategy 150
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Five Steps to Create Your CX Strategy: Step 3

InMoment XI

The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 –Competency, Credibility and Culture. In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The 5 steps to building a customer experience strategy. View Article

Strategy 150
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Mission Statements–Is Yours 15 Words or Less?

InMoment XI

The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 – Competency, Credibility and Culture. In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The 5 steps to building a customer experience strategy.

Culture 150