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Instead, I got a 2010 Honda Civic. After he opened up his “brand” to real-time feedback, the way he engaged with his customerschanged. He started to understand how customers felt about his “brand.”. I wasn’t looking for a fun conversation. I didn’t want free candy in the back seat. I was hoping for an escalade.
Disruptive businesses like Netflix realised this early on and created intelligent algorithms which were able to predict and recommend what customers might want to watch next. In contrast, Blockbuster ignored customers’ changing viewing habits and the wider industry disruption taking place and was forced to file for bankruptcy in 2010.
Service Untitled The blog about customer service and the customer service experience. Home About Service Untitled Subscribe for Free Consulting Contact Archives Are you meeting your customers’ service expectations? This will be different from company to company because the customerschange.
as brands venture online and meet customers in their turfs, they see the need to enable experiences, empower customers, give them access to more data and more information. resolution is not longer what the brand thinks it is, it is what the customer wants. because your customers are leading it, and you need them.
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