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Social media has brought the customerexperience more in-focus than ever before, and this became very apparent during the start of the 2010 holiday shopping season on Black Friday and Cyber Monday. in order to make sure they are delivering the best service to prospects and customers over the holidays – and every day.
The Great CX Debate: Should CustomerExperiences Be Effortless or Exceptional? destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight Your Customers, because “wowing” customers was a losing strategy.
Now, more than ever, optimizing customerexperience should be a #1 business priority. Today’s customerexpectations are continuously on the rise, and a positive onlineexperience could mean the difference between a conversion and a lost customer.
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