2010, Customer Experience Professionals and User Experience

CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

JUNE 19, 2023

CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably. The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. UX is a piece of that journey, the part devoted to product and website design.

Loyalty

Loyalty Net Promoter Score Touchpoint User Experience

How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM

Qualtrics

FEBRUARY 20, 2019

From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. I expanded the CX focus beyond user experience to enterprise-wide topics, such as voice of customer programs.

B2B

B2B Groups CRM Culture

Customer Experience Update

CX vs. UX: The Yin and Yang of Customer Loyalty

How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM

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