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According to the Econsultancy blog, we should give them plenty of experiential rewards. LoyaltyPrograms Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyaltyprograms don’t always drive loyalty , however. Does it feel elite?
Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyaltyprograms Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyaltyprogram.
Granted, there is a rewardsprogram, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers.
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