Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Retently

NOVEMBER 21, 2018

The idea was straightforward – Apple asked users to share photos they took with their iPhones on social media, using a designated hashtag. To do that, they started the Cisco Champions program , a community initiative that encouraged said advocates to talk about Cisco’s brand across their networks and social media channels.

Examples 112

Examples Company Strategy Marketing 112

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

Connections 75

Connections Brands Social Media Loyalty Programs 75

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

Connections 63

Connections Brands Social Media Voice of Customer 63

ProProfs Chat

OCTOBER 25, 2019

5: Create a Loyalty Program . According to a study by CrowdTwist, 82% of Gen Xers participate in one or more loyalty programs and redeem at least one reward a quarter. The most successful loyalty programs, such as Starbucks – do a great job of communicating the convenience factor as well as the value of their programs. #6:

Customer relationships 56

Customer relationships Loyalty Programs Loyalty Sports 56

Kustomer

NOVEMBER 25, 2021

So, the article you’re referring to, we wrote this article back in 2010. And I think we kind of, at one point we just felt like we had enough for a book, and we pulled up and published the book, but the HBR article in 2010 was called Stop Trying to Delight Your Customers. And as a company you have got to handle the baggage.

Customer Service 84

Customer Service Effort Score Self Service Customers 84

LiveChat

APRIL 10, 2017

If a customer reaches out to your company through social media, email, or a blog comment, you can be certain they expect a personalized and timely response. Of course, we can’t forget the importance of loyalty programs. Along with the aforementioned loyalty programs, referral programs can also drive customer loyalty.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28