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Beyond a single number: How to add context to your Net Promoter Score

Alida

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? NPS also differs from customer effort score (CES), a metric introduced by a group of Corporate Executive Board researchers in 2010.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. ” Data-Driven Success and Achievements Metro Bank have successfully Increased Net Promoter Score (NPS) scores and are seeing positive results.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. 26 October 2010. Sources: Digby, James. “50 50 Facts about Customer Experience.”

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Customer Feedback is Your Competitive Advantage

AskNicely

Enter the Net Promoter Score (NPS) survey. It is calculated by looking at the percentage of customers that are ‘promoters’ (9 or 10 rating) minus the percent of customers that are ‘detractors’ (0 to 6 rating). Obsession expressed through actioning customer feedback. Need more information on NPS?

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Reducing Customer Effort – Make it Easy to be Your Customer

NICE inContact

Are you measuring Customer Effort Score? First introduced in 2010, Customer Effort Score (CES) is a fairly new contact center metric. Together with the “tried, trusted and true” Net Promoter Score (NPS) and Customer Satisfaction (CSAT) it helps you to measure just how happy your customers really are.

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What is Customer Effort Score (CES) and How to Measure It?

Kayako

The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. Gartner published some compelling statistics about the benefits of tracking and lowering the customer effort: Higher Net Promoter Scores.