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This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. According to the latest global statistics, socialmedia usage saw an increase of 21 per cent, and news consumption has risen by 36 per cent. RightNow Customer Experience Impact Report.
Every few days there seems to be another customerservice disaster that fills the newspapers and goes viral on socialmedia. These usually happen when an organisation does not adopt a customer first strategy. Almost every single organisation, big or small, recognises the importance of their customers.
The impact of this is highlighted in new research which estimates that UK businesses lose £12 billion every year as a result of poorcustomerservice. For years companies have focused on making customerservice as cost-effective as possible, rather than providing a genuinely valuable service.
If your service is below average, customers will defect to competitors even if your product is above average. Data reveals that one-third of consumers are likely to switch brands after a single instance of poorcustomerservice. As such, it’s important to get customerservice right.
Service Untitled The blog about customerservice and the customerservice experience. Home About Service Untitled Subscribe for Free Consulting Contact Archives Are you meeting your customers’ service expectations? Find out more about Maria by visiting her main website, Salon de Maria.
In Sainsbury’s Justin King shows how to care for customers I showed how he responded to me about an order for the next day. I then wrote up the story for the blog and that was years ago and blogs and socialmedia use has only increased. You never know where your service stories will end up and who will read them!
The ghost of customerservice past haunts many organizations. A chain heavy with disappointing customerservice experiences drags on the organization not only in the customer’s memory, but through online reviews, socialmedia and even media attention depending on severity and/or virality.
But most customers didn’t actually expect anything more than a pre-recorded answer… right? Nowadays, communication between a company and its customers is pretty much the norm. Consider the following infamous example of poorcustomerservice on the part of British Airways.
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