What Does “Data-Driven” Really Mean?
Hero Digital
APRIL 15, 2019
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Unfortunately, progress has not met expectations. Go Beyond Gut Instinct. But what do those numbers mean?
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