Natalie Petouhof

SEPTEMBER 1, 2016

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. Costs of Investment. This means that the airline made $18.99

ROI 45

ROI Social Media Airlines Customer Service 45

AWS Machine Learning

APRIL 6, 2023

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

Sales 81

Sales Training Metrics ROI 81

Natalie Petouhof

FEBRUARY 11, 2016

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. ” This platform allows marketers to connect their own databases with Viant’s data and it also contains a demand-side ad platform, an ad server, and a data-analytics platform.

Data 40

Data Advertising Social Media Return on Investment 40

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. ROI: Improved return on investment through strategic planning and data-driven optimization.

Marketing 67

Marketing Social Media B2C Advertising 67

Experience Matters

APRIL 7, 2015

Powered by the industry’s most sophisticated text analytics engine, Clarabridge collects and transforms all forms of customer feedback into intelligence, allowing businesses to activate the voice of the customer across the enterprise. Successful VoC programs need strong text analytics solutions. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120