Horizon CX

SEPTEMBER 30, 2013

Gartner''s latest research has highlighted that more than 50% of CEOs now rate Customer Experience Management as their number one strategic investment. Key questions business leaders must ask to strengthen the CEM program: How can we develop measures that improve both CX and profitability?

Strategy 138

Strategy CEM Customer Experience Banking 138

Beyond Philosophy

NOVEMBER 10, 2014

Customer Satisfaction results in a higher share price. Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. Keeping Customers results in a high increase in value. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Bob Hayes

FEBRUARY 2, 2015

In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. Customer Experience Management Program Components.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Experience Matters

APRIL 7, 2015

Clarabridge empowers brands to win the hearts of their customers by providing a meaningful understanding of the customer’s wants and needs.This deep, accurate understanding of customer needs, wants and emotions is the key differentiator for successful businesses in today’s “age of the customer.” Confirmit. NICE Systems.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120