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Surprises Await When You Pretend To Be Your Own Customer

Steve DiGioia

Well, have you ever tried to be your own customer? According to an American Express 2011 Survey, 3 in 5 Americans (59%) would try a new brand or company for a better service experience. In other words: Customer loyalty goes out the window when the service and experience is poor.

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Revisiting Convenience – Lessons from H20

Michelli Experience

My water fascination dates back to at least 2011 when I wrote the following…. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? Not just any water…A very special water – the kind you find in a bottle. bottled water is truly a phenomenon of our time.

Trends 230
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Passing the test of time: Is it still possible to stay in business for 100 years?

Vonage

In 2011, the number of creative ideas submitted to TCISS reached 40 million. And as the real-world examples outlined above illustrate, learning to adapt with the times, investing in employees and listening to customers are all approaches that can help businesses achieve longevity.

eBook 206
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures.

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What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

In 2011, Tumblr began displaying messages like this one with their servers went down. So why not embrace the fact that we’re all in this together and you don’t have to ruin somebody’s day? Tumblr let people know about service interruptions with their much-memed TumblBeasts.

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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

She joined Citi in 2002 and held a number of portfolio management, marketing, and customer engagement positions. Leslie helped guide the company and clients through the economic downturn and a period of regulatory changes before accepting her current role in 2011.

Culture 147
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The Beautiful Intersection of Content and Customer Experience

Experience Investigators by 360Connext

She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Want a full workup on her?