The Customer Experience Hokey Cokey! Why do companies find it so hard to commit to CX?
ijgolding
NOVEMBER 29, 2016
If you have not yet guessed, the Hokey Cokey has actually become the perfect analogy for the way organisations around the world are attempting to put Customer Experience at the forefront of their strategic thinking. Over the last twenty years, Customer Experience as a strategic way of working has steadily increased in prominence.
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