Millennials Are Saying Sayonara to the Big Beer Industry
QuestionPro Audience
MARCH 23, 2018
Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. Domestic beer brand sales have been declining since 2011, which is when craft beer sales grew by an unprecedented 17.9%. Millennials are saying sayonara to the big beer industry.
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