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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days. What a Customer First Strategy is not. CEX #Customer Click To Tweet.

Strategy 296
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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

C3Centricity uses images from Denyse’s book “Winning Customer Centricity.” ” This post has been adapted and updated from ones which were first publicised on C3Centricity Dimensions in 2012 and 2013.

Brands 291
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The Audi CX Transformation, with Mark Ramsey – CB5

Customer Bliss

Mark began on the digital side of Audi of America, working to help dealers use digital tools to more effectively solve customer pain points. Around 2011-2012, Audi began to focus much more a customer-centric approach. and lead generation processes — and half is on the customer experience side.

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9 lessons of growth and customer experience from Intercom

Lumoa

Jeff joined Intercom as the 4th employee, customer support engineer, in 2012 and since then has built a large customer support and customer success team. It’s nice to think holistically and decide which kind of experience we want to build for this type of customer and how to put that into place.

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The lost suitcase – the sad reality of customer experience evolution

ijgolding

In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. On the 12th of February 2012, coincidentally, I will celebrate my 7th anniversary as an independent customer experience specialist. Waitrose and Partners.

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A blended set of measures are critical for customer-centric operationalization

Doug Leather

What company doesn’t want to be customer-centric? It’s highly unlikely that any executive wakes up in the morning and makes a statement along the lines of – “Customer-Centricity is not important to us and we shouldn’t consider it!”. The most important stakeholder in almost all cases is the customer.

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The 7 Keys to Word-of-Mouth Marketing

C3Centricity

Sorry, these are all US examples; if you have great customer service examples from companies in Europe or Asia, then please add them in the comments below. I am sure there are many, but the US does seem to have an advantage over other regions when it comes to walking the talk of customer centricity.

Marketing 288