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Negative reputation, meanwhile, can drive away potential clients and increase customer churn. In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector. Become more customer-focused.
Negative reputation, meanwhile, can drive away potential clients and increase customer churn. In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector. Become more customer-focused.
I have used them as an example of how to create a membership experience , but now I want to focus on their ability to deliver amazing customer service. In 2012, they rolled out a promotional video on YouTube that was hilarious and went viral. That’s what great customer-focused companies do! Follow on Twitter: @Hyken.
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