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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust.

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The 7 Keys to Word-of-Mouth Marketing

C3Centricity

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens. ” by Catey Hill.

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Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs 

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gartner results validate that Optimove is the visionary leader in building solutions to empower marketers to deliver highly personalized and relevant multichannel customer journeys.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

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Optimove’s Responsibility as the Visionary Leader

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers aiming to stay competitive and build lasting customer relationships, this post highlights essential insights into the future of marketing. This early use of AI set a new standard in marketing. With visionary leadership comes responsibility.

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Architecture to AWS CloudFormation code using Anthropic’s Claude 3 on Amazon Bedrock

AWS Machine Learning

This capability opens up innovative avenues for image understanding, wherein Anthropic’s Claude 3 models can analyze visual information in conjunction with textual data, facilitating more comprehensive and contextual interpretations. Join ['', ['arn:aws:s3:::', !Ref GetAtt ProcessingLambda.Arn Action: 'lambda:InvokeFunction' Principal: s3.amazonaws.com

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. What does that mean when it comes to mobile marketing? Tip #4: Make it innovative.

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