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Measuring the Impact of Social Media

Customers Rock!

There are many ways to measure the success of social media at an organization. As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. Measuring the gains.

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Report: The State of Customer Experience Metrics, 2014

Experience Matters

Here’s the executive summary: We asked over 200 large companies about how they use customer experience (CX) metrics, and then we compared their answers with similar studies we conducted in 2011, 2012, and 2013. The most commonly used metric is likelihood-to-recommend, which has been steadily rising in popularity over the past few years.

Metrics 275
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The Value of Customer Experience

Experience Investigators by 360Connext

Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways. According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences.

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Report: 2016 Temkin Experience Ratings of Tech Vendors

Experience Matters

This is the fifth year of the ratings, here are links to the 2012, 2013, 2014, and 2015 ratings. We just published a Temkin Group report 2016 Temkin Experience Ratings of Tech Vendors that rates the customer experience of 62 large tech vendors based on a survey of 800 IT decision makers from large North American firms.

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Do You Care About Your Employees?

CX Journey

I've written about Bob Chapman several times in the past, starting with a 2012 post about his TEDxScottAFB Talk: Truly Human Leadership - Everyone Matters Define Your Employee-Centric Culture Employee Engagement Strategy? We measure success all wrong in this country. And measured success by how they touched their employees' lives!

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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

With a focus on long-term customer loyalty, Optimove’s AI-driven tools help marketers personalize at scale, measure customer lifetime value (CLV), and automate campaigns. Forrester noted Optimove’s customer-led approach , which starts with the customer and uses customer lifetime value (CLV) as a key measure of success.

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9 lessons of growth and customer experience from Intercom

Lumoa

Jeff joined Intercom as the 4th employee, customer support engineer, in 2012 and since then has built a large customer support and customer success team. Lesson #3 Measure customer experience. You should constantly measure customer experience. At Intercom, we use NPS to measure customer loyalty and CSAT for customer support.