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Apple Maps for Business: Improve Local SEO and Online Visibility

InMoment XI

Launched in 2012, its popularity initially suffered due to a glitch that would disrupt navigation. However, Apple Maps has since turned a corner and improved its technology to the point of being a robust solution. Apple Maps is the wayfinding solution of choice for users within the Apple ecosystem.

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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Improving Social Media Marketing.

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Why Gamble Your Reputation over Social Media? Use Live Chat to Keep Conversations Private

Kayako

You might believe social media is a boon for customer care. A Google search for the phrase ‘social media customer service’ returns 117 million results. It’s easy to find authoritative articles, like this one , that claim customers love to use social media for customer support—and they have statistics to back it up.

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Putting Creativity Back into the Marketer’s Hands  

Optimove

Plus, readers will learn more about the “ Position-less Marketer ,” empowered by technology to transcend traditional role silos and seamlessly manage diverse responsibilities. Technology as a Collaborator AI and GenAI are not just tools; they are collaborators.

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Customer Service Trends 2017: An Effortless Customer Experience is Vital for Loyalty

Kayako

Forrester’s latest consumer survey about channel usage for customer service , reported that the use of the help/FAQ pages on a company website for customer service increased from 67% in 2012 to 76% in 2014. Customers can reach out to you in a variety of ways — email, web, mobile, social media, live chat and phone call.

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10 Customer Experience Best Practices for all B2B Sales Teams

Kayako

Interestingly, 89 percent of companies now believe they compete primarily on the basis of customer experience, compared with just 36 percent who thought the same back in 2012. Take Advantage of Social Selling . Social networking sites are especially popular with millennials, who now make 73 percent of B2B purchasing decisions.

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Should Higher Education Offer Live Chat to Students?

Comm100

Digital channels and technology have transformed how customers receive support, and live chat has emerged as one of the most popular communication channels of all. Today’s higher education students are primarily Gen Z (born 1997-2012), and it is this generation that has embraced technology more than any other.

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