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This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brandvalues, employee engagement, and customer connectedness.
Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. In 2014, we saw an uptick in the number of executives who not only discussed culture, but also openly recognized the value that those conversations can create. Customer experience'
It can also give the wider community a tantalising glimpse into the workings of a successful and streamlined operation with strong brandvalues which are properly embedded into its’ processes. .
In fact, as Fast Company has noted, it truly was a crisis of leadership: their mobile silo head was aware of battery issues and rushed ahead with production anyway, likely to hit a KPI number. The open market impact was disastrous in brandvalue, perception, customer experience and trust. That’s a cornerstone of trust.
Acclaimed multiple times as a top-notch Customer Success leader, Peter is the Senior Director, Customer Success Enablement and Thought Leadership at Oracle. An award-winning contributor to the Oracle Marketing Cloud Blog series, Peter’s content on Customer Success is highly valued in the Customer Success community. Peter Armaly.
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