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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Similarly, SAP has been using its SAP Predictive Analytics tool since 2013 to help businesses forecast demand, optimize inventory, and improve service delivery. Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception.

B2B 381
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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is! Five Ideas to Improve your Insight Development.

Brands 293
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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 320
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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 291
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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

It’s a chance to show your brand at its finest. Speaking of personality, here are a couple unexpected efforts made by brands to inject some personality into typically boring language. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. 360 Connext.

e-support 274
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How to Improve Customer Centricity in Hospitality

C3Centricity

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.

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Here’s why the experts think empathy is the key to customer experience

Comm100

In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’. The companies and brands that show their customers empathy and prove that they care for and understand them are on their way to building stronger and trusting relationships. In some ways, brands have brought this high standard upon themselves.