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9 Unmissable Reasons Why You Need to Care about Social Media Customer Service

Comm100

In 2013, Amy’s Baking Company became famous overnight after premiering on a particularly dramatic episode of Gordon Ramsay’s “ Kitchen Nightmares ” – a reality TV series that followed Ramsay’s attempts to help struggling food establishments improve their business. With the fame came a wave of social media engagement.

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The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. billion less than in 2013.

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Data Snapshot: Social Media Benchmark, 2015

Experience Matters

We just published a Temkin Group data snapshot, Social Media Benchmark, 2015. This is our annual analysis of how consumers use different social media sites on computers as well as on mobile phones (see last year’s data snapshot ). Social media activity grew even faster on mobile devices.

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The New Qualities for Customer Service Excellence

C3Centricity

Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing. Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Unbeknown to United at the time, Dave Carroll is a Canadian musician and a member of the band ‘Sons of Maxwell’ As a result of the lack of desire demonstrated by United to deal with the issue, Dave felt that his only option was to reach out to social media to share his experience with as many people as possible.

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How to Improve Customer Centricity in Hospitality

C3Centricity

However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Having spent most of my career in consumer goods, I was invited to share what the hospitality industry could learn from the industry.

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Here’s why the experts think empathy is the key to customer experience

Comm100

In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’. Consumers everywhere are facing challenges every day, and they expect their brands to understand and empathize with this. On top of this, consumers can also anthropomorphize brands. Get Comm100 Free. Comm100 Free. One such study by S.