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HOW DHL BECAME MORE CUSTOMER-FOCUSED, WITH CCO SCOTT ALLISON

Customer Bliss

How does a logistics company shift its gears to become more customer-focused? In today’s episode, Scott Allison , the Chief Customer Officer of DHL ’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership also needs to model the change talking about customers consistently, celebrating customer-focused wins, and incorporating customer impact into decision-making criteria. Core values and incentives should be aligned to encourage customer-focused behavior.

B2B 339
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Are Your Customers Persona Non Grata?

CX Journey

Source: Accenture Global Consumer Pulse Research, 2013 Amazon is really a great example of a customer-focused, customer-centric company. Actually, the better phrase, their phrase, is "obsessed over customers." customer experience customer focus customer-centric culture' Simon Sinek.

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What really makes customers happy?

ijgolding

Over time, several words have been used to describe the organisational focus on customers. They include: Customer Experience. Customer Focus. Customer Centricity. Customer Service. Customer Success. Customer Outcomes. Customer Relationship Management. Customer Management.

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

Everyone is talking about customer first strategies and why they are important. He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days.

Strategy 296
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How food retailers can compete against Amazon’s Whole Foods and European grocers

Alida

“If you have a customer-centric culture, that cures a lot of ills,” Bezos said in an interview in 2013. Let’s say you’re the leader in a particular arena, if you’re competitor-focused and you’re already the leader, then where does your energy come from? Retailers should take up Bezos’ advice immediately.

Retail 153
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What it takes to be a Customer Experience Professional – My CX Journey, by Carlton Gajadhar

ijgolding

Customer experience (CX) has changed the way I think about customers, staff and operations within organisations and I wanted to share my story so far on how as a new CX professional let myself, with the struggles, achievements and inspirational moments I have encountered over the last four years.