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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

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Gainsight Acquires inSided: The Past, Present, and Future of Customer Success Is Community

Gainsight

Past: Customer Success Started as a Community. The word “community” captures how the Customer Success movement got started. Back in 2013, when Gainsight was a 20-person company, we recognized that there was a new community of people without a “home.” Well, community has a special meaning here at Gainsight.

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The Infinite Game of Customer Success: Why Gainsight Partnered With Vista

Gainsight

[TL;DR: We’re thrilled to announce a partnership with Vista Equity Partners, valuing Gainsight as a “unicorn,” to take the Customer Success movement to new heights. The face of every Gainster past and present who has played a role in making the Customer Success movement a reality. Is Customer Success really a thing?

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Cisco Secures Customer Satisfaction With GetFeedback

GetFeedback

Using automation to prevent customer dissatisfaction. In 2013, the Stealthwatch team needed to gauge customer satisfaction after support case resolutions. Because the team used Salesforce as the backbone of their customer data, they sought for a tool that would integrate with it. . Streamlining customer onboarding .

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Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. What Is Product-led Growth (PLG)? What is PLG?

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The journey to becoming a Customer Success Professional – By Irit Eizips

SurveySensum

Being pivotal in shaping Customer Success’ best practices, she has been nominated as a top Customer Success strategist and influencer, year after year, since 2013. This week, in the SurveySensum CX Thought Leader Series , we had an insightful discussion with her about her Customer Success Journey.