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A well-defined vision helps avoid generic slogans and instead focuses the transformation on delivering tangible value to customers and the business. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.
So a great example of that is if you were to change the way a customer gets support, technical support, let’s say, and you’re able to improve their satisfaction and improve their net promoter score. You’re going to reduce the time and effort for the customer. And I think we need to do that digitally.”
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