ECXO

MARCH 6, 2025

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339

B2B Customer Journeys How To Effort Score 339

Customer Bliss

APRIL 18, 2017

In 2013, she was recognized by The Manufacturing Institute, Deloitte, the University of Phoenix, and the Society of Manufacturing Engineers with the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Award. They needed to bring more of a customer voice to delivery/operations, so she undertook that role.

Chief Customer Officer 118

Chief Customer Officer Customer Journeys B2B B2C 118

ClearAction

JANUARY 14, 2015

But in cases where there is almost daily conversation between account teams and the customer, how much of these trendy CXM efforts are needed? Customer touch-points, journey mapping, user experience and/or life cycle management are in practice among four out of five B2B firms. Customer Experience Management Success Factors.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

Pointillist

AUGUST 18, 2021

So a great example of that is if you were to change the way a customer gets support, technical support, let’s say, and you’re able to improve their satisfaction and improve their net promoter score. You’re going to reduce the time and effort for the customer. And you have to put those two together.

Customer Journeys 40

Customer Journeys Self Service Omni-Channel Measurement 40