Remove 2013 Remove Customer Voice Remove Voice of Customer
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Making Sense of Customer Words

CX Journey

Image courtesy of Pierre Metivier I originally wrote today's post for Confirmit in May 2013. How do you make sense of your customers' words? There are not only a ton of different customer listening posts these days, but the types of customer data are equally as varied and voluminous. I've made some modifications.

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The State of Customer Journeys & CX: A Conversation with Diane Magers, Ian Golding and Dan Gingiss

Pointillist

And then in addition to that, I have been talking for the last six months about four voices of customer experience measurement. Now, many people have heard me talk about three of them, voice of the customer, voice of the employee and voice of the process, as I’ve just inferred.