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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

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Report: 2014 Temkin Experience Ratings of Tech Vendors

Experience Matters

We surveyed 800 IT professionals from large companies on the success, effort, and emotion components of their experiences with these IT providers. Here are the overall results: Other highlights from the research: The average rating dropped slightly from 53% in 2013 to 52% in 2014, with the effort component declining the most.

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Virgin Mobile Leads Wireless Carriers in Customer Experience

Experience Matters

Here are some highlights from the wireless carriers’ results: Virgin Mobile earned the highest rating in the industry with a score of 67%, which put it in 128 th place overall. With a score of 55%, Sprint is the lowest-rated wireless carrier for the first time since we began evaluating this industry in 2011.

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As the Economy Gets Better, Customer Service Gets Worse

Beyond Philosophy

Thinking about the coming year, I see trends underway that predict interesting changes in Net Promoter Score (NPS), Customer Experience (CX), and mobile digital experience for 2015, and they might surprise you. Prediction #1: Net Promoter Score (NPS) Will Continue to Falter. What I and others like about NPS is the simplicity.

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What is a good Net Promoter Score?

Lumoa

However, one must remember that you should not stare blindly at others’ NPS since there are other factors affecting the score itself. . Net Promoter Score in a nutshell. NPS, or Net Promoter Score, is a market metric that is used in many industries because it is an easy way to quantify how loyal customers are.

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Fidelity Investments Leads Investment Firms in Customer Experience

Experience Matters

Despite dropping by three percentage-points, Fidelity Investments earned the highest average of any investment firm, scoring 72% and place 89 th out of 293 companies. This is the second year in a row that Fidelity took the top spot; although, it still took second place every year between 2011 and 2013.

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Alamo and Enterprise Lead Rental Cars in Customer Experience

Experience Matters

It increased by eight percentage-points between the 2013 and 2014 TxR, and by another nine points between the 2014 and 2015 TxR. Overall, scores in this industry ranged from “very poor” to just “okay.” Rental car agencies also increased their average rating in both the success and the effort component. in 2014 to 60.0%