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Socialmedia: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider socialmedia to be one of the dangerous communication channels. Why are customers complaining in the first place?
Socialmedia usually guarantees a quick response whereas contacting customerservices through the usual channels often results in nothing. Socialmedia usually guarantees a quick response whereas contacting customerservices through the usual channels often results in nothing.
The impact of this is highlighted in new research which estimates that UK businesses lose £12 billion every year as a result of poorcustomerservice. For years companies have focused on making customerservice as cost-effective as possible, rather than providing a genuinely valuable service.
According to a study by NewVoiceMedia, US businesses are losing $62 billion per year, as a result of poorcustomerservice. A figure which has increased by more than $20 billion since 2013. We’re still a nation of serial switchers, and once you lose a customer, they’re unlikely to come back.
Mobile and wireless technology is also enabling field reps to connect to the CRM system remotely, allowing them to easily input data and access real-time data – both of which ultimately enhance the customer experience. Socialmedia. Gamification. Many employee gamification programs focus on the ‘employee of the month’.
The cost of poorcustomerservice is going up, rising from $41 billion lost in 2013 to $62 billion in 2015 , according to research reported by NewVoiceMedia. Present a survey on your site or socialmedia channels in exchange for a discount offer or freebie.
We all want our customers to be happy with our products and services. The customer is intensely frustrated because the issue isn’t being solved, and the agent is stressed because he/she can’t help directly. You think socialmedia suffices as the only customer resolution tool.
Tweet The phrase “customerservice is the new marketing” has gained popularity with brands realizing that poorcustomerservice takes current, and even potential customers, out of the marketing funnel. How to Calculate SocialCustomer Care ROI. Socialmedia metrics.
It was a post about poorcustomerservice and entitled Tesco – Phillip Clarke is no Sir Terry Leahy. Posts included finding insects in rice and taking Tesco to court in 2013. Helen won the case and shared the experience on her blog which was later shared in national media. More blog posts and socialmedia.
I then wrote up the story for the blog and that was years ago and blogs and socialmedia use has only increased. You never know where your service stories will end up and who will read them! Gavin Patterson was CEO of the BT Group from September 2013 until February 2019. Customers want to be able to reach out to the CEO.
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