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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

This article has been amongst the top twenty posts every year ever since it was first published back in 2013, a staggering five years ago! This article shares three examples that provide a clear roadmap for anyone wanting to move their customer service and engagement to the next level, by offering more than mere customer satisfaction.

Brands 293
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. This group regularly reviews progress on the CX roadmap, monitors key metrics, and helps resolve any interdepartmental issues. Oct 4, 2013).

B2B 339
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8 Things Whitney Houston Taught Me About Category Creation

Gainsight

I joined our two founders ( Jim Eberlin and Sreedhar Peddineni ) very early (around $100K ARR) before officially launching Gainsight in 2013. We launched in 2013 with the premise of “software for Customer Success Managers.” Like all companies, we had to build our roadmap and product vision.

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Customer Support is an Investment, Not an Expense

Seaton CX

Developers must deliver on the product roadmap for the company to stay competitive. Research from Matthew Dixon, Nick Toman, and Rick Delisi—published in the 2013 book The Effortless Experience —found “any customer service interaction is four times more likely to drive disloyalty rather than to drive loyalty.”

B2B 52
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Connect Dashboard Dots for a Better Customer Experience

Innovative CX

In 2013, Oracle conducted a research study among executives regarding the state of their customer experience initiatives. The study found that while 91% of the respondents wished to be a CX leader in their industry, only 37% said they were just getting started with a formal CX initiative and 20% considered their CX initiative, “advanced”.

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Making an impact on the customer experience in the first 90 days

Customer Alignment

months in 2013 but it still has the shortest lifespan among all C-suite executives, according to research conducted in 2010 by the Chief Customer Officer Council. Day 61-90: EXECUTE a roadmap which breaks down how and when you will get to the blueprint Establish and agree the high-level work streams with the wider working team.

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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

This is as important as understanding that Customers are your GPS - your roadmap to success. Laurent has been working for Quadient since 2013. A top executive management decision is required in order for a customer journey mapping project to be launched. Listen to your customers. Make them your priority.