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Can I Get Some CX With That Big Mac?

Experience Matters

In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 The 2014 Temkin Experience Ratings of fast food chains shows that McDonald’s is tied for 16th spot out of 19 QSRs. I applaud McDonald’s for the move.

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15 Brand Trends for 2015

CX Journey

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Real Brand Engagement : Marketers will link ? Real Brand Engagement : Marketers will link ?engagement? to how well the brand is perceived versus its? This year, Robert again put together his proposed trends for the upcoming year.

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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Related: State of CX Management, 2014 ). Related: The Untapped Value of Employee Engagement (Infographic) ). CX is about culture, not a veneer.

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Report: Lessons in CX Excellence, 2015

Experience Matters

The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. This report has rich insights about both B2B and B2C customer experience.

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Are You Celebrating #CXDay Tomorrow?

Customers That Stick

CX Day is held on the first Tuesday of October, so this year it is being celebrated tomorrow, October 7, 2014. Here is a sample of the topics being covered: Linking CX Strategy to Corporate Strategy & Brand Values (Google hangout). Communication: A Pillar of Customer Experience Success (Twitter conversation).

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CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty. Temkin Group’s research has shown that customer experience leaders demonstrate four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Brand (R)evaluations. Most companies with great customer experience also have strong brand identities. It’s a hot topic.