CX Journey

NOVEMBER 25, 2014

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Every One of a Kind : Consumers want and expect customized and personalized products, services and experiences, fueled by. Real Brand Engagement : Marketers will link ?engagement? Let''s see what Robert predicts for the new year.

Trends 171

Trends Brands Retail Leadership 171

Experience Matters

JANUARY 20, 2015

The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. This report has rich insights about both B2B and B2C customer experience.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Experience Matters

JANUARY 6, 2015

In my post last year, I named 2014 “ The Year of Empathy.” Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Given the value of customer insights, many firms will invest in major renovations to these efforts this year.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Consumer Engagement & Experience. 88 percent of consumers trust online reviews as much as personal recommendations.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

Eptica

SEPTEMBER 30, 2015

In highly competitive markets brand reputation and values are built on the experience that consumers receive and share on social media. The balance of power has changed – your brand is what your customers say it is, rather than how you define it within your organization.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48

NetBase

JUNE 21, 2019

Solo, “who was arrested in 2014 on charges of assaulting two family members and served a 30-day ban last year after her husband was arrested on drunken-driving charges while he and Solo were in a borrowed team van,” couldn’t seem to stay out of the negative spotlight. Sentiment Is a Crucial Metric.

Brands 60

Brands Sports Analytics Analysis 60

ReviewTrackers

AUGUST 24, 2017

The same is true of business relationships and how consumers decide which brands they seek out over others. Every day, consumers engage with dozens of brands. Buying a cup of coffee, picking up groceries, even reading a message from a brand on social media. Why Don’t Happy Customers Become Loyal Customers?

How To 50

How To Social Media Loyalty Case Study 50