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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

In 2014, it is very difficult to find an organisation who does not believe that the customer experience or being customer centric is NOT of value. The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis. Yet despite this, my opinion of their brand has not changed.

Report 229
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Data Privacy: How Consumers Feel

QuestionPro Audience

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. New research from EXPRESSVPN found that 71% of U.S. Perhaps you remember the 1995 film, The Net.

Consumers 207
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Blockchain: 4 Ways it Benefits Consumers

QuestionPro Audience

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain.

Consumers 170
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15 Brand Trends for 2015

CX Journey

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Every One of a Kind : Consumers want and expect customized and personalized products, services and experiences, fueled by. Real Brand Engagement : Marketers will link ? Real Brand Engagement : Marketers will link ?engagement?

Trends 171
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One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

To gain insight into the consumer’s mind, the company uses surveys to conduct market research. By giving consumers the opportunity to give their feedback, Nest can tailor their products to the consumer’s needs and wants. Three years later, in 2014, Google bought the company for $3.2 All due to a little market research.

Brands 191
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FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

ijgolding

Over the years, businesses in other industries have worked hard to turn people into FANS of their brands. A business with a long and proud heritage, for the last five years, the retailer has struggled to remain relevant to the UK consumer. In 2014, Leyton Orient was a business with heart and soul.

Sports 237
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2014 State of Customer Experience: Who Are UK’s 2014 Leaders And What Can We Learn From Them? (Part 1)

Maz Iqbal

The 2014 UK Analysis put together by Nunwood ‘s Customer Experience Excellence Centre. This is what they say (bolding is my work): A minority of brands are shining every brighter …… These examples of brilliance are dimmed by the larger set of brands whose efforts have stalled. Which publication?