Remove 2014 Remove Brands Remove Customer Centricity
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Biteable’s Evolution to a Customer-Centric Product Roadmap

AskNicely

Biteable , using AskNicely to track customer sentiment and inject feedback right into their product plans, shares their story to illustrate just how important feedback is in fashioning a customer-centric roadmap. The Business of Helping Customers Tell Stories. Uncovering Customer Happiness.

Roadmap 150
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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

The quote is in fact the very first line of the executive summary of this years Nunwood UK Customer Experience Excellence Report – a report that should be essential reading for any customer experience professional in the UK. So let us look at what makes an ‘Excellent Customer Experience’ in a little more detail: 1.

Report 229
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2015 Brand Ambassador Award Winners: Lessons in Customer Centricity

PeopleMetrics

PeopleMetrics is proud to recognize its fifth-annual Brand Ambassador Award Winners. These individuals received the most customer recognition through PeopleMetrics customer experience software in 2014, proving their consistency in going above and beyond to deliver for customers. The Importance of Brand Ambassadors.

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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Letting customers call the shots. Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint.

Brands 110
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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. It was a sentiment I very much agreed with – you can read more about the 2014 results here. Rather, a brand is what a brand does. Powerful stuff.

Analysis 120
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Beaurepaires and inQuba: Embracing Customer Centricity

inQuba

For Rob Lewis, vice president of Beaurepaires, a network of 230 Australian tyre retail outlets owned by Goodyear, the idea of customer centricity was something the company desired, but didn’t really know how to go about implementing. Their NPS (Net Promoter Score), for example, has moved from 65 in 2014 to 78 today.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Zendesk’s research found that an overwhelming majority of consumers (nearly three out of five ) stated that quality customer service is paramount in cultivating brand loyalty. In other words, failing to provide adequate customer service can be enough to trigger a negative NPS score and, consequently, drive customers away.

NPS 195