Remove 2014 Remove Brands Remove Customer Experience Professionals
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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

The quote is in fact the very first line of the executive summary of this years Nunwood UK Customer Experience Excellence Report – a report that should be essential reading for any customer experience professional in the UK. Yet despite this, my opinion of their brand has not changed. Personalisation.

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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. It was a sentiment I very much agreed with – you can read more about the 2014 results here. Rather, a brand is what a brand does. Powerful stuff.

Analysis 120
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Top 10 BOB Blog Posts of 2014: Empathy, Big Data and Metrics

Bob Hayes

I’ve counted the pageviews of each blog post for 2014 and present them here in my end-of-year summary. I was surprised that my blog post on the role of empathy in the customer experience received the most pageviews this year. blog posts for 2014 were: Got Empathy? : The top 10 B.O.B. They are interpreted by people.

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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Related: State of CX Management, 2014 ). Cannon mentioned that great leaders create culture that creates great customer experience.

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Introducing the CCXP Exam Simulator

ijgolding

When the world’s first professional qualification in CX was launched by the Customer Experience Professionals Association (CXPA) in 2014, finally the profession was in a position to give CX Professionals the ‘earned authority’ they so richly needed.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

This led to more sharing beyond what the brand alone could do. Creating bite size pieces of content about your customer experience helps everyone – inside and outside of your organization – understand what experience you’d like to create. Happy Customer Experience Day!

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Customer Experience: The Evolution and The Revolution

Maru/HUB

Customer Experience is set to overtake price and product as the key brand differentiator by 2020. Many companies already recognise the importance of customer experience for customer retention and business growth. billion in 2014 to $8.39 billion by 2019, the customer analytics market from $1,623.2