CX in the C-Suite: Webinar With Mercedes-Benz CEO
Experience Matters
OCTOBER 14, 2014
One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Cannon pointed out that historically; CX resided in too many siloes (sales, marketing, presales, etc) across MBUSA. CX is about culture, not a veneer.
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