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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Cannon pointed out that historically; CX resided in too many siloes (sales, marketing, presales, etc) across MBUSA. CX is about culture, not a veneer.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 110
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What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

Social media and online review sites give them a megaphone to broadcast their feelings about brands—positive and negative. Brands have never been more fragile,” James Surowiecki, a business journalist for The New Yorker , wrote in 2014. What is customer intelligence—and how can it transform your brand? Conclusion.

Sales 172
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Spooky Calls-To-Action For Converting Visitors

Experience Investigators by 360Connext

We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone's entire day. Why One Bad Customer Interaction Could Haunt Your Brand. A bad customer service email is just one interaction, but these kind of things could haunt your brand.

e-support 197
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Big Promises, Small Promises: Can Your Organization Keep Both?

Kerry Bodine

JetBlue built its brand on being a different kind of airline. In November 2014, JetBlue announced that it would be adding baggage fees and reducing leg room – and on June 30, 2015, the airline kept that promise to investors. Not tomorrow, not next week, and not next year – but for the life of your brand. But that’s not all.

Airlines 184
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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports. Neither will win you brownie points.

Marketing 212