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Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience , while 33.5
At the end of 2014, Forrester reflected on current and rising trends in customer service including omni-channel support. The ability for customers to file a help desk ticket, call in or go to customer chat and still have a seamless experience became paramount during 2015. VirtualCallCenters.
Obviously, a contact center has to communicate with hundreds of customers round the clock, and not necessarily everyone knows English. The 2014 survey on the consumer survey has found that 74% of customers are likely to buy from a contact center that is proficient in their domestic language.
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