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Almost 17,500 US bank branches closed from the beginning of 2014 to the middle of June 2020. This is where your contactcenter strategy plays a crucial role. Branch closure is a reality that has intensified with COVID-19, social distancing protocols and the recent urban exodus. Embrace the cloud.
According to the survey, self-service channel usage has increased from 67% in 2012 to 76% in 2014, while phone usage remains the same at 73%. According to the same Forrester survey referenced above, online community, virtualagent, mobile customer service, social media and live chat have also increased in usage.
That is why reducing customer effort was voted the number one priority for contactcenters in 2018. This statistic comes from CCW Digital’s latest Winter Executive Report – a report that analyzes the customer service priorities of several organizations to discover the most popular goals and strategies for call centers in 2018.
46% of decision-makers in global contactcenters expect their business to grow 5-10% in the next year, while 14% project a massive growth of more than 10%. In 2017, 35% reported reaching out on social channels, up from 23% in 2014 and 17% in 2012. Latest Customer Experience Trends. Forrester. Microsoft. American Express.
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