2014 CRM Customer Philosophy 
Maz Iqbal
DECEMBER 27, 2014
Incidentally, the lack of consideration of the end users experience based needs is the reason that most CRM systems fail to be adequately adopted and thus fail to generate the promised benefits. Summing Up The State of Customer Experience As At 2014.
Maz Iqbal
DECEMBER 30, 2014
So in this final conversation of 2014, I want to share with you my thoughts on what it takes to become great; greatness necessarily involves effecting significant and substantial change. Or the customer journey mapping? What about your investments in CRM systems and other technologies (e.g.
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