Kerry Bodine

JANUARY 11, 2019

Number 10: The Customer Journey DOES NOT EQUAL The Customer Lifecycle. A customer journey is related to , but is not the same thing as, a customer lifecycle. The two main differences: 1) Customer journeys align with your customers’ goals or tasks — lifecycles don’t.

Customer Journeys 192

Customer Journeys Customer Experience Touchpoint Analytics 192

ijgolding

DECEMBER 30, 2014

As we approach the last 24 hours before the end of 2014, I feel it is time to reflect on the last twelve months in the world of Customer Experience. Today is the 30th December 2014 – a day that I am pinching myself at the amazing advance that has been made in the profession that Customer Experience has become.

Customer Experience 214

Customer Experience Customer Experience Professionals Customer Journeys Training 214

SuiteCX

JANUARY 19, 2015

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Kerry Bodine

OCTOBER 20, 2016

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience.

Customer Journeys 120

Customer Journeys Strategy Transportation Conference 120

Kerry Bodine

OCTOBER 20, 2016

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience.

Customer Journeys 120

Customer Journeys Strategy Transportation Conference 120

SuiteCX

FEBRUARY 15, 2016

One of the most compelling reasons to conduct a journey mapping exercise is to get various employee representatives around the room, engaging with one another and finding ways to make positive organizational change. Customer Journey Mapping: Three Ways Journey Mapping Can Drive Employee Engagement.

Customer Journeys 100

Customer Journeys Employee Engagement Engagement Exercises 100

CX Journey

AUGUST 1, 2014

It appeared on their blog on April 14, 2014. Can you name one of the most powerful and most important customer experience training tools available to your organization? The most powerful training tool, the one that''s going to help your employees deliver a great customer experience, is a customer journey map.

Customer Journeys 155

Customer Journeys Training Tools Touchpoint 155

Experience Investigators by 360Connext

JANUARY 21, 2015

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

Customer Journeys 110

Customer Journeys Airlines Travel Social Media 110

ECXO

APRIL 18, 2024

In the 90s he took part in the startup of the first online insurance companies, following the customer’s entire life cycle. After many years as a manager in customer-facing roles, in 2014 he turned his professional life upside down. People, travel, music lover, and rugby-addicted because life is oval.

Insurance 334

Insurance Consulting Travel B2B 334

Kerry Bodine

JANUARY 27, 2018

Number 10: Hypothesis Journey Maps: Necessary AND Dangerous. Hypothesis journey mapping is necessary because it ensures you’re not reinventing the wheel with your journey mapping efforts, but rather building on what your organization already knows about the customer experience.

Customer Journeys 0

Customer Journeys Customer Experience Touchpoint Exercises 0

CX Journey

AUGUST 15, 2018

And do you use it in your customer experience transformation efforts? Back in 2014, I wrote a post about a museum experience I had at the California Science Center in Los Angeles where a docent told stories about the exhibits and engaged the audience far more than detailed display placards ever could.

Customer Journeys 90

Customer Journeys Transportation Roadmap Consulting 90

Kerry Bodine

JANUARY 10, 2019

Number 10: The Customer Journey DOES NOT EQUAL The Customer Lifecycle. A customer journey is related to , but is not the same thing as, a customer lifecycle. The two main differences: 1) Customer journeys align with your customers’ goals or tasks — lifecycles don’t.

Customer Journeys 120

Customer Journeys Customer Experience Touchpoint Analytics 120

Strativity

SEPTEMBER 15, 2014

. . . September 2014 News & Insights. . . Journey Mapping: Actionable, Results-Driving Tools. . . Join Lior Arussy and Bruce Temkin as they discuss: Clear, actionable steps to design an effective customer journey map. Techniques that will elevate your customer journey mapping to the next level .

Customer Journeys 52

Customer Journeys CEM Automotive Case Study 52

ijgolding

SEPTEMBER 8, 2014

What a phenomenal way of dealing with a customer enquiry!! Response via Email 06/09/2014 10:37. Communication Channels Customer Journeys Customer retention and loyalty Recovery Retail Brian Hann customer experience Disney Disney Store exceeding customer expectation Lorna Hann Tiana Animator Disney Doll'

Customer Experience 329

Customer Experience Customer Expectations Customer Retention Retail 329

SuiteCX

FEBRUARY 18, 2021

One would have to jump from the map to the background materials back to the map. Notice that the whiteboarding element of journey mapping is still a critical part of doing the work. Simply resting at the two-dimensional representation of the customer journey, however, is tantamount to getting the job only half done.

Customer Journeys 147

Customer Journeys Conference Banking Fashion 147

Experience Matters

DECEMBER 31, 2015

It’s a pleasure and an honor to be a part of your customer experience efforts, and I look forward to helping you drive even more success next year. Before we move on to 2016, here are the 15 most-read posts from 2015: Seven Steps for Developing Customer Journey Maps. Free eBook: The 6 Laws Of Customer Experience.

Net Promoter Score 120

Net Promoter Score Customer Journeys Infographics Effort Score 120

ijgolding

AUGUST 13, 2014

The number of Bookstores physically present on UK high streets have fallen to less than 1000 in 2014 – down over a third in the last ten years. Their attempt to integrate other ‘services’ to adapt the experience for customers was very well intentioned, but not enough to overcome the financial challenges already besetting the group.

Customer Centricity 215

Customer Centricity Retail eBook Industry 215

CX Journey

SEPTEMBER 4, 2014

I originally wrote today''s post for InsideCXM , where it was published on April 2, 2014. Do your employees have a clear line of sight to your customers? In this case, the target is the customer and the customer experience. I have modified the post slightly since then. First, what does "line of sight" mean?

Tools 160

Tools Customer Journeys Culture Touchpoint 160

ijgolding

DECEMBER 11, 2014

11th December 2014. By 2013 Norwegian had started to receive awards for the best European low-cost carrier – a trend that has continued into 2014. There are definitely improvements Norwegian need to make before this part of the customer journey can be considered a ‘high-quality’ travel experience.

Customer Experience 275

Customer Experience Airlines Travel Self Service 275

ijgolding

OCTOBER 6, 2014

This blog post is written to mark the second global Customer Experience Day on Tuesday 7th October 2014. Join thousands of CX Professionals all over the world in marking the significance of Customer Experience in our lives today! Monday 29th September 2014. Tuesday 30th September 2014. Wednesday 1st October 2014.

Customer Experience Professionals 200

Customer Experience Professionals Customer Experience Customer Centricity Customer Journeys 200

Experience Matters

APRIL 24, 2015

Seven Steps for Developing Customer Journey Maps (April 2013). Customer journey mapping has become a very popular CX tool, and also a hot topic on this blog. If you are interested in customer journey mapping, then you definitely need to read this post: Five Questions That Drive Customer Journey Thinking.

Customer Journeys 120

Customer Journeys Net Promoter Score eBook NPS 120

Experience Matters

JANUARY 6, 2015

In my post last year, I named 2014 “ The Year of Empathy.” We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. Customer Journey Deliberations.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

ijgolding

NOVEMBER 25, 2014

Fellow Customer Experience specialist, Dr Nicola Millard, once said that the best way to reprimand your misbehaving children is not to send them to their room – it is to remove their Wi-Fi!! In 2014, Wi-Fi has become such a critical part of our day to day lives that it is difficult to imagine how we might exist without it.

Social Media 212

Social Media Hotels Entertainment Retail 212

SuiteCX

MAY 31, 2015

suitecx Offers Industrial-Strength Customer Journey Maps and More. Customer journey mapping is now the buzziest of buzz words. Journey mapping is equally popular among agencies and consultants, although it also often is little more than a new label for the old sales funnel.

Customer Journeys 100

Customer Journeys Multi-Channel Consulting System 100

Maz Iqbal

OCTOBER 16, 2014

Today’s conversation completes this four part series ( part 1 , part 2 , part 3 ) centred on Nunwood ‘s 2014 UK Analysis report. What Does It Take To Excel At The Customer Experience Game? Customer experience motivates the employee experience. In this conversation I want to talk about CX improvement.

Customer Journeys 73

Customer Journeys Case Study Customer Philosophy Customer Experience 73

Experience Investigators by 360Connext

OCTOBER 6, 2014

The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder. Here are five ways to encourage your organization to become more focused on what matters – the customer. Happy Customer Experience Day!

Customer Focused 275

Customer Focused Employee Engagement Call Center Social Media 275

CX Journey

JULY 10, 2014

It appeared on their blog on March 17, 2014. and how is it used to deliver a great customer experience? Using tools like customer journey maps, customer feedback maps, and a general data architecture/map can help to bring it all into focus. What is big data? I know it''s not.

Data 177

Data Customer Experience Customer Journeys Analysis 177

Touchpoint Dashboard

DECEMBER 19, 2014

Today’s post is by guest blogger Annette Franz; her post is a modification of one that appeared on CX Journey™ on May 1, 2014. There’s been a lot of talk this year about empathy and the customer experience. Blog customer experience empathy Journey Map' What’s empathy?

Customer Journeys 52

Customer Journeys Customer Experience Customers 52

CX Journey

OCTOBER 30, 2014

Image courtesy of jonathankosread I originally wrote today''s blog for MindTouch; it appeared on their blog on June 2, 2014. They are certainly an interesting study of customer understanding! I bet you don''t have to think about that for too long, since Rule #1 in customer experience is "understand the customer."

Customer Journeys 164

Customer Journeys Customers Customer Experience Study 164

Experience Investigators by 360Connext

OCTOBER 6, 2014

Focusing on the actual journey your customers take, not just the one part of the journey your department oversees, is the only way to really ensure a customer journey that is seamless. Customer experience advocates are all about understanding the actual journey to make it better for all. CX Day 2014.

Customer Experience 289

Customer Experience Social Media Employee Engagement Consulting 289

Customer Bliss

MAY 4, 2017

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

Leadership 160

Leadership Customer Experience Customer Journeys Net Promoter Score 160

Touchpoint Dashboard

DECEMBER 5, 2014

Today’s post is by guest blogger Annette Franz; her post is a modification of one that appeared on CX JourneyTM on February 6, 2014. Customer experience is a journey. Blog customer experience Journey Map touchpoints' It’s simple. it’s more […].

Touchpoint 65

Touchpoint Customer Journeys Customers Interaction 65

Experience Matters

JANUARY 20, 2015

The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Strativity

DECEMBER 15, 2014

Report addresses key factors companies should consider when choosing a consultancy to assist with redesigning the customer journey. Hackensack, NJ (PRWEB) December 16, 2014. report, Getting Help with Customer Journey Maps. For more information, visit [link].

Customer Journeys 40

Customer Journeys Case Study Study Report 40

ijgolding

DECEMBER 17, 2014

What happened to me and my fellow passengers on the afternoon of the 12th December 2014 serves as a brilliant example of how NOT to deal with an exceptional event – when something goes wrong. I would like to share the story with you. I was due to fly from Oslo to Gatwick on the last Norwwegian flight of the day – the 18:10.

Airlines 209

Airlines Company Customer Journeys Travel 209

Strativity

AUGUST 5, 2014

Strativity Group is pleased to announce our September 16, 2014 webcast, Next Generation Customer Journey Mapping, featuring Bruce Temkin, a world authority on customer experience, with Lior Arussy, president of Strativity Group. Customer journey mapping is a critical step in customer experience transformation.

Customer Journeys 40

Customer Journeys Tools Case Study Customer Centricity 40

Forrester

OCTOBER 1, 2014

Fast-forward to 2014 and things look a lot better in the world of CX. Leading companies in every country and every industry are making CX a strategic priority, investing millions to improve how customers perceive their interactions with the firm.

Touchpoint 88

Touchpoint Government Measurement Leadership 88