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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . First, the score depends heavily on one experience: the customer’s most recent one.

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15 Top CX Posts From 2015

Experience Matters

It’s a pleasure and an honor to be a part of your customer experience efforts, and I look forward to helping you drive even more success next year. Report: Net Promoter Score Benchmark Study, 2015. 9 Recommendations For Net Promoter Score (NPS). Report: ROI of Customer Experience, 2014 (see updated 2015 version ).

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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes. Nothing wrong with that!

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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

It was a sentiment I very much agreed with – you can read more about the 2014 results here. Time & Effort – Minimising customer effort and creating frictionless processes. Last year, Nunwood’s UK analysis concluded that ‘Customer Excellence is here: it’s just not evenly distributed yet’.

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Business to Business Customer Experience Leadership, With Tabitha Dunn – CB49

Customer Bliss

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Once again we had a great group of nominees, making the scoring difficult for the judges. For close to 20 years, we have focused on delivering innovative, reliable technology (with 100 percent uptime in 2014), building outstanding client relationships, and creating a community to share knowledge with industry thought leaders.

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CSM Team Performance Metrics That Matter

CSM Practice

Customer success teams use playbooks and strategies in their ongoing efforts to ensure customers achieve operational success and maximize value from your solution offerings. As a business leader , you can use these customer success team performance metrics to measure the ROI of the customer success team. Customer Financial Metrics.

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