Oracle

APRIL 4, 2018

By building a more human-to-human (H2H) CX, SMBs can develop meaningful connections with customers that will in turn boost loyalty, compel them to return, and create brand advocates. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs. 3 Ways to Foster Loyalty.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed. the loyalty rule(s) that should be applied.

Travel 52

Travel System Loyalty Loyalty Programs 52

Retently

MAY 9, 2024

Investing in customer-centric cultures, using data-driven insights for strategic decisions, creating impactful loyalty programs, and leveraging customer feedback for continuous improvement are essential strategies for successful long-term customer retention. Why is B2B Customer Retention Important?

Customer Retention 119

Customer Retention B2B Customer Journeys Loyalty Programs 119

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? A McKinsey report states that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t” (McKinsey, 2014). Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Customer Interactions

JULY 7, 2015

For instance, no customer loyalty program will work without a superbly designed product. We all know the importance of cooperation but sometimes it’s hard for marketers to join forces with IT. This week’s CMO Perspectives focuses on the importance of a mind meld between marketing and other departments.

Loyalty Programs 28

Loyalty Programs Consulting Loyalty Marketing 28

Up Your Service

MAY 21, 2015

In a 2014 study by Teradata, CEOs were asked whether their employees had appropriate access to the information they needed to do their jobs well. A 2014 study conducted by Kitewheel found that 73% of consumers feel loyalty programs “should be a way for brands to show how loyal they are to them as customers.”

Loyalty Programs 40

Loyalty Programs Study Consumers Customers 40

Beyond Philosophy

JUNE 14, 2016

Certainly, its results cannot be applied to other areas of marketing decision-making and effort, such as branding and positioning, product and service assessment, or loyalty program development and refinement. You Also Might Like… Link Operational Metrics To Customer Loyalty Metrics For Better Financial Outcomes.

Metrics 60

Metrics Customer Experience Infographics Consulting 60

Beyond Philosophy

FEBRUARY 25, 2016

Its fourth-quarter, 2013 earnings fell 46% to $520 million, from $961 million in 2014, and sales were down 5%. When Boots’ loyalty program was about launch, it started with employees, who were actively encouraged to make personal use of the program. In January, 33% of U.S.

Banking 60

Banking Financial Loyalty Programs Consulting 60

Customer Interactions

JULY 7, 2015

From CX management, to loyalty programs, to customer engagement – we’ve got you covered! Our team collected a fantastic mix of articles this week that you’re bound to enjoy. Have a look and feel free to share the buzz with other CX professionals.

Loyalty Programs 28

Loyalty Programs Loyalty Customer Engagement Engagement 28

Customer Interactions

JULY 7, 2015

Our team collected articles that cover everything from the inside (office productivity and measuring results) to the outside (customer loyalty programs.) You might want to take notes as you go through this week’s collection of CX buzz. The insights from many of these reads serve as great conversation starters.

Loyalty Programs 28

Loyalty Programs Loyalty Measurement Customers 28

Customer Interactions

JULY 7, 2015

The topics covered include customer engagement, loyalty programs, and customer experience management. Our team collected a unique mix of articles for this week’s edition of CX Buzz. This collection offers a great deal of insight for CX professionals of any level to pick up on.

Loyalty Programs 28

Loyalty Programs Customer Experience Management Loyalty Customer Engagement 28

ReviewTrackers

AUGUST 24, 2017

This article was written by Brandon Carter, a customer engagement and loyalty writer and analyst for Access Development. Read more of his articles over on the Access Loyalty Blog. A 2014 Nielsen survey revealed that 78 percent of consumers don’t consider themselves loyal to a particular brand. And you know what: it’s true!

How To 50

How To Social Media Loyalty Case Study 50

Customer Interactions

JULY 7, 2015

Loyalty programs? 2014 is the year to shift the focus from the customer to the employee. It’s easy for organizations to get caught up trying to please their customers in every way possible. Shorter wait times? But must the focus be solely on the customer? The employees deserve just as much TLC.

Employee Engagement 28

Employee Engagement Engagement Loyalty Programs Wait Times 28

Currency Alliance

APRIL 11, 2018

On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. Consumer brands used to mistake this for loyalty. Realizing that it wasn’t loyalty after all, has left them hot under the collar. Consumers love confidence. This really turns people off. Central nervousness.

Consumers 45

Consumers Brands Loyalty Effort Score 45

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Qualtrics

MAY 9, 2019

Are you a part of the loyalty program? LOYALTY IS AN EMOTION – IT’S A VERY VISCERAL THING’. Loyalty isn’t a card or points system or a database,” says Emily. Loyalty means I will come back to you again and again by choice because I love how I feel when I’m with you. That’s loyalty. “It’s

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

SurveySparrow

JANUARY 24, 2020

Since its launch in 2014, Slack has been accumulating users in the millions and is considered as the fastest growing business app in all of history. We’re not satisfied if someone signs up and starts using Slack. We’re not satisfied if they become a customer. We’re not even satisfied if they renew. What is NPS?

NPS 52

NPS Survey Net Promoter Score Insurance 52

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. In 2014, Air Canada brought together a group of 200 Canadian expats living in London to gift them a free return flight home for the holidays. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

Grade.us

JUNE 18, 2019

B2B Local Marketing Idea #21: Loyalty programs. Create a loyalty program for your business. Launched in 2014, Facebook reach ads gives hyper-local businesses the precise targeting options they need to focus on a specific radius, neighborhood or locale. KPI: Repeat sales, more up-sells, down-sells, and cross-sells.

B2B 40

B2B Marketing Advertising Sales 40

SmartKarrot

SEPTEMBER 10, 2020

These initiatives can be in any of the forms, from creating a customer loyalty program to driving training for employees. According to a report by CCO Council in 2014, 22% of Fortune 100 companies had adopted CCO roles. Building customer loyalty programs and feedback.

Chief Customer Officer 10

Chief Customer Officer Loyalty Programs Customer Centricity Customer Success 10