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Report: The State of Customer Experience Metrics, 2014

Experience Matters

We published a Temkin Group report, The State of Customer Experience Metrics, 2014. This is the fourth year that we’ve published this report on how companies are using CX metrics. Use our CX Metrics Assessment, along with data from large companies, to benchmark your organization’s CX metrics efforts.

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H-E-B and Trader Joe’s Earn Highest Emotion Ratings

Experience Matters

In the Temkin Group report State of CX Metrics, 2013 , we found that only 11% of large companies feel that they do a very good job of measuring customers’ emotional responses. We’ve been measuring emotion as part of our Temkin Experience Ratings for four years.

ROI 288
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Report: The State of CX Metrics, 2015

Experience Matters

We published a Temkin Group report, The State of CX Metrics, 2015. This is the fifth year of this study that examines the CX metrics efforts within large companies. The most commonly used metrics continue to be likelihood-to-recommend and satisfaction, while the most successful metric is interaction satisfaction.

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CX in the C-Suite: Webinar With Mercedes-Benz CEO

Experience Matters

Related: State of CX Management, 2014 ). Instead of satisfaction, MBUSA wants to delight To measure this objective, MBUSA is changing its metrics to include Net Promoter Score within a basket of other metrics. Related: Customer Effort, Net Promoter, And Thoughts About CX Metrics ). Engage your channel partners.

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Top 10 BOB Blog Posts of 2014: Empathy, Big Data and Metrics

Bob Hayes

I’ve counted the pageviews of each blog post for 2014 and present them here in my end-of-year summary. Other top posts reflected Big Data trends, data science skills and measuring employee empowerment. blog posts for 2014 were: Got Empathy? : The Hidden Bias in Customer Metrics : Metrics don’t exist in a vacuum.

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Report: 2016 Temkin Experience Ratings of Tech Vendors

Experience Matters

This is the fifth year of the ratings, here are links to the 2012, 2013, 2014, and 2015 ratings. We just published a Temkin Group report 2016 Temkin Experience Ratings of Tech Vendors that rates the customer experience of 62 large tech vendors based on a survey of 800 IT decision makers from large North American firms.

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It's Not About the Metric

CX Journey

I originally wrote today''s post for Confirmit in November 2014. In November 2014, I participated in the Hooked On Customers Summit , a webinar series hosted by Bob Thompson of CustomerThink. One of the questions posed by Bob during the webinar was: “ How can managers avoid the metric becoming a goal rather than an indicator?

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