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Going the Wrong Way with Social Media

InMoment XI

A couple of months ago, I shared findings from the 2014 Maritz Voice of the Customer Challenges and Practices Survey showing that organizations increasingly are trying to capture and leverage information from social media (A Little Secret About Social Media).

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Going the Wrong Way with Social Media

InMoment XI

A couple of months ago, I shared findings from the 2014 Maritz Voice of the Customer Challenges and Practices Survey showing that organizations increasingly are trying to capture and leverage information from social media (A Little Secret About Social Media).

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article thumbnail

Going the Wrong Way with Social Media

InMoment XI

A couple of months ago, I shared findings from the 2014 Maritz Voice of the Customer Challenges and Practices Survey showing that organizations increasingly are trying to capture and leverage information from social media (A Little Secret About Social Media).

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How to Get the Most from Social Media

InMoment XI

In last week’s blog, I shared results of the 2014 Voice of the Customer Challenges and Practices Survey recently conducted by Maritz Research. I focused on a rather interesting finding that having an effective method of monitoring social media—in and of itself—is not strongly related to VoC program success, at least not when the measure.

article thumbnail

How to Get the Most from Social Media

InMoment XI

In last week’s blog, I shared results of the 2014 Voice of the Customer Challenges and Practices Survey recently conducted by Maritz Research. I focused on a rather interesting finding that having an effective method of monitoring social media—in and of itself—is not strongly related to VoC program success, at least not when the measure.

article thumbnail

How to Get the Most from Social Media

InMoment XI

In last week’s blog, I shared results of the 2014 Voice of the Customer Challenges and Practices Survey recently conducted by Maritz Research. I focused on a rather interesting finding that having an effective method of monitoring social media—in and of itself—is not strongly related to VoC program success, at least not when the measure.

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Data Snapshot: Social Media Benchmark, 2015

Experience Matters

We just published a Temkin Group data snapshot, Social Media Benchmark, 2015. This is our annual analysis of how consumers use different social media sites on computers as well as on mobile phones (see last year’s data snapshot ). in 2014 to 47.1% in 2014 to 47.1% in 2014 to 36.1%