Eight critical omnichannel stats to inform your CX strategies
OpinionLab
NOVEMBER 9, 2016
49% of Americans tried some form of omnichannel purchase method for the first time at some point in 2015. In fact, 69% of shoppers who used an omnichannel purchasing method during the 2015 holiday season bought additional items while picking up in-store according to the International Council of Shopping Centers (ICSC). .
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